Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. Althou…Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. Although not unchallenged, common features include:Online platforms that enable users to create and share content and participate in social networking. User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. Service-specific profiles that are designed and maintained by the social media organization. Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.