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  1. Toys "R" Us - Wikipedia

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    Toys "R" Us store in India. courtesy shot. WHP Global, a New York-based brand acquisition and management firm, has acquired a controlling interest in TRU Kids Inc., parent company of Toys “R” Us, Babies “R” Us and Geoffrey the Giraffe brands, and more than 20 established consumer toy and baby brands.
    Toys "R" Us [nb 1] is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area .
    en.wikipedia.org
    Ultimately, the plan was to open around 10 of them in malls. Toys “R” Us’ website remains operational and more than 700 stores outside of the United States are still open. WHP claims that the brand still generates more than $2 billion in global retail sales. WHP targets struggling retail brands and tries to revive them.
    Toys “R” Us, the once ubiquitous chain that drew generations of children with its signature primary colors and its Geoffrey the Giraffe mascot, will attempt a comeback six years after filing for bankruptcy. It plans to open up to 24 flagship stores across the United States starting next year, WHP Global, its parent company, announced on Friday.
  3. Toys ‘R’ Us has been sold … again | CNN Business

  4. Toys "R" Us and Babies "R" Us Parent Sold to WHP …

    WEBMar 15, 2021 · WHP Global, a New York-based brand acquisition and management firm, has acquired a controlling interest in TRU Kids Inc., parent company of Toys “R” Us, Babies “R” Us and Geoffrey the...

  5. Toys ‘R’ Us Plans New Flagship Stores - The New York Times

  6. Toys R Us comeback: With a new owner, the company plans to …

  7. WHP Acquires Controlling Stake in Toys ‘R’ Us Parent Company

  8. Toys ‘R’ Us Tries to Come Back, Four Years After …

    WEBDec 23, 2021 · Yehuda Shmidman is the chief executive officer of WHP Global, the brand acquisition and management firm that acquired a controlling stake in the parent company of Toys “R” Us in March.