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  1. Among all Americans, word of mouth represents two of their three most popular sources of information when researching purchases (online search engines are the third). We also looked at how online and offline recommendations impact specific purchase types, as well as voting behavior in America.
    www.convinceandconvert.com/digital-marketing/word-of-mouth-marketing-research/
    www.convinceandconvert.com/digital-marketing/word-of-mouth-marketing-resea…
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  6. WEBSep 12, 2018 · Among all Americans, word of mouth represents two of their three most popular sources of information when researching purchases (online search engines are the third). We also looked at...

  7. WEBAccording to the findings, 37.6 percent of surveyed respondents stated word-of-mouth had an influence on their decision making when dining out, while 33.1 of respondents reported similarly in...

  8. word of mouth
    definition
    1. spoken language; informal or unofficial discourse:
      "slander is a defamatory statement made by word of mouth" · "word-of-mouth praise"
    More about word of mouth
  9. Getting started with word-of-mouth marketing - Bank of America

  10. Insight: Personal touch, word of mouth: How U.S. rural ... - Reuters