WebDajare (駄洒落, "wordplay") is a kind of comic Japanese word play, similar in spirit to a pun that relies on similarities in the pronunciation of words to create a simple joke.. Dajare are popular in advertising.Dajare are also associated with oyaji gags (親父ギャグ, oyaji gyagu), oyaji meaning "old man", as an "old man" would be considered by the younger …